Article provided by: jumpermedia.co
Over the years, Instagram has grown into more than a platform for sharing fun videos and pictures. It is now the home of brands! Statistics reveal that more than 200 million Instagrammers visit at least one business profile daily. If your brand is yet to develop a comprehensive Instagram marketing strategy, you should know you’re missing out on a large pool of potential customers. It could be even more costly if your business targets millennials as they are the demography that dominates Instagram. Below is a short guide to get started on Instagram for businesses.
How do I set up a business account on Instagram?
Getting started on Instagram for businesses couldn’t be any easier. If you have an existing Instagram account, all you have to do switch to an Instagram for business account. To do this, go to your app settings and convert it to a business account. If you do not have an account, download and launch the app on your phone, and follow the steps for signing up. Once you’re done, go to ‘Settings’ within your app and switch to Instagram for business.
What are the advantages of switching to an Instagram for business account?
Even if you’re operating a personal account for your brand and it already has a healthy following, you still stand to gain a lot by making the switch. Instagram for business allows you to:
- Get real-time metrics on the performance of your promoted posts and stories.
- Add vital information about your company, including location, business hours, and contact details.
- Get insights into the demography of your followers and how they interact with your stories and posts.
How do I keep track of my engagements?
The easiest way is to follow your notifications. Instagram will notify you when people like, comment on, or share your posts. That way, you’ll have an idea of how much engagement your post is generating. As your business grows, however, you will need to get more serious marketing on Instagram. Instagram analytics provides a summarized insight into your followers and how they interact with your stories and posts. If you need more in-depth insights, you may need to hire the services of an Instagram marketing company.
How do I find relevant hashtags for my Instagram Business account?
You probably already know that the right hashtags can significantly increase your posts’ reach and, consequently, engagement. Unfortunately, there is no infallible manual for selecting the right hashtags. Below are a few tips that should help:
- Look at what your colleagues or competitors are using
- Google relevant hashtags
- Use hashtags that are specific to the post you’re making
- Create your unique hashtags and mix them with others
- Use hashtags that fit the season you’re making the post
Contact the leading Instagram marketing agency
Do you need help setting up or managing Instagram for business? Do you want to generate a greater following for your brand on Instagram? Do not hesitate to get in touch with the specialist Instagram marketers at Jumper Media. We are a full-service Instagram marketing company, and we have helped many a brand turn their Instagram account into a lead generation machine. To get started, meet our super-cool bot Shirley and get a walkthrough.